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Elfa celebrates 100 InStore establishments

2012-10-22
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In the last two years, we have built and installed 100 InStore solutions in 11 different markets across Europe. The “new” InStore concept, along with an enhanced online store presence, is Elfa’s face to the market giving us a more direct dialogue with end consumers. We want to make the buying process easier and reflect how smart and flexible Elfa’s storage products are.

We have established 100 InStore installations during a period of two years. That corresponds to one new installation each week.  Focus has been on our priority markets, which are Sweden, Norway, Finland, Germany and France. We have also established the concept in other countries across Europe such as Denmark, Switzerland and Iceland.
The concept was designed with the consumer journey first and foremost in mind. By doing this we help both retailers and consumers to find the products that suit them best. The InStore concept brings flexibility as every installation is adapted towards each retailer. Since our InStore concept is modular it works equally well for both existing and new retailers.  

- We strongly believe in the future for storage solutions. It is getting more and more important for people to organize their belongings. Elfa’s customized storage solutions help people “find” space in their home, says Marcus Grimerö, Business Area Manager at Elfa International AB. Our 100 InStore establishment and the continued roll out hits the market at the right time since there has been and will continue to be a growing need for storage solutions. We believe that our InStore concept inspires people to get organized and save time, therefore improving their quality of life.  

For more information:
Elfa International AB
Christine Dahlman
Marketing and PR Coordinator
Tel: +46 490 846 04
Mobil: +46 730 884 604

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