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Elfa Norge A/S has acquired Lumi Norge A/S

2011-03-03

The acquisition of the remaining 70 % of the shares in Lumi Norge A/S was finalized March 1st.

The acquisition of the remaining 70 % of the shares in Lumi Norge A/S was finalized March 1st.

The staff of Lumi Norge A/S is from March employed by Elfa Norge A/S and the team will together be responsible for Business-to-Business sales in Norway concerning the elfa and Lumi brands.

Lumi Norway A/S was founded in 2001 as a sales company servicing the Norwegian project market, mainly through the kitchen retail segment. Lumi Norway A/S is the exclusive seller for our Lumi brand in the Norwegian market offering the market a complete high quality storage solution of sliding doors and wood interiors.

Lumi Norway A/S has established a very good position in the project market with many kitchen retailers that offers high competence- and service level.

By acquiring Lumi Norge A/S, Elfa will get better access to an interesting part of the Business-to-Business market and have the possibility to develop Elfa further in this sector. The acquisition will support our group mid-term objectives and allow us to grow mainly in the Nordic project segment, says Per von Mentzer, CEO at Elfa Group.

With a combination of Elfas ownership, the two company’s strength and the Business-to-Business know-how of Lumi Norway, Elfa will be able to improve its market share and business position in Norway.

For more information:
Elfa International AB
Per von Mentzer, CEO
Tel: +46 490-532 50
Cell: +46 70-544 32 50

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